I could never forget how excited I felt when I got approved by Google AdSense after being rejected for several times.
But, that couldn’t beat the feeling of seeing my income cross over the $200 dollar mark when I log in into my Google AdSense account and nervously waiting in line in a remittance center in Saudi Arabia to get my first ever payout through Western Union Quick Cash.
What is Google AdSense?
AdSense is an advertising platform service by Google. It is easy to implement and the most convenient way to monetize your website’s traffic.
AdSense allows website publishers, like me, to monetize their sites by displaying targeted text, video or image advertisements on website pages and will earn them money with their website visitor’s impressions (CPM) or click one of the ads.
Webmaster’s can position the AdSense ads wherever they want on their website by modifying the HTML tags or by using a WordPress plugin like Ad Inserter which you can set to auto insert AdSense ads.
Or by using their quick insert option to insert the ads in any location you wish to.
When you make a search at Google.com you will see these ads displayed above the free/organic results and along the right side of the page on Google.com.
These are called Sponsored Results, and the advertisers are paying a certain amount of money per click (CPC) for these ads. It’s an auction-based system that allows advertisers to compete for/bid for those spots.
Whoever has the highest bid and most “quality” ad, gets the top spot and so forth.
Now, publishers or website owners can also earn a share of the revenue that Google earns from AdWords by displaying these same text or image ads on their site.
When someone clicks, you earn roughly 68% of the click and Google gets the rest.
It’s a great program and it’s the first way I use to monetize whenever I have a new site (Read my post here about How To Start A Blog) which helps me earn additional income from my websites. AdSense is an extremely simple way of making money online.
You insert your ad codes onto your website, and you start making money. You will not be needing to days, months, or even years building and refining your method of making money.
But, AdSense is NOT an overnight get-rich-quick opportunity.
Even though this may look easy and it is easy, you should not underestimate the amount of work you need to put into your sites. There’s no other way to earn online quite as passive as AdSense.
But no matter how passive it is, you always build and grow. Grow the income because the more you grow, the easier it becomes to grow more.
How Does AdSense Work?
The concept is actually really simple.
First, there are the advertisers, who advertise based on the keywords they choose.
Then Google AdSense spiders would then match these ads up with:
1. Those specific keywords that people type into Google and display them to the top and right of the search results
2. Web sites that display Google AdSense ads.
It looks and really simple as it is, but there are other things happening behind the scenes.
Google AdSense sends out robots to crawl websites to find out what the website’s topic is all about. Like when you visit this site you will immediately know that it is about lottery.
Then they match this keyword to the keyword the advertisers bid for and then their ads will show up on your site next to your article, you get paid when people click and sometimes just view the ad (usually it’s mostly clicked, though.)
How to make money from AdSense?
The earning potential of AdSense entirely depends on the content (what your website is about and the quality of those contents), where your traffic is coming from and the amount of targeted traffic your website/s is receiving and how well related the ads is to your content.
Also Read: 5 Easy Steps On How To Start A Travel Blog
Some locations are more in demand by advertisers (like US traffic) and thus will generate more CPMs. Another criteria that will have a big effect on your earnings is the placement of ads, the size and type of ads you are using.
In my website/s, I put 2 big square ads in the content and 1 big rectangular ad in the sidebar.
Optimizing your website for ads will also give higher earnings for you as AdSense earnings are based on how many people click on the ads.Better ad optimization means more earnings. Click To Tweet
The earnings you will receive per click from the ads depends on the how much the advertiser bid for the particular ad.
Estimating how much you will earn based on your website’s traffic is hard to figure out. Only Google knows the answer for this and don’t let somebody else tell you otherwise because the ads cost at different prices and we could not have any no idea what advertisers are paying.
However, there are some niches that obviously pay more. You can have an idea of this niches when you are checking for keywords at keyword planner and there is a column for suggested bids.
The competitiveness of the keyword makes and advertiser more which equates more earning for you.
Below are some AdSense related terms that might be helpful for you.
RPM is the calculation of how much money you made per 1000 visitors.
It is calculated based on your traffic, CTR (click-through-rate), and CPC (cost per click).
Simply put if you are earning $5 from your website that means $5 for every 1000 visitors.
By knowing your RPM, you could make a rough estimate of how much you will earn based on your traffic. If you double your traffic from 1000 to 2000, that means you’re earning will double into $10.
How to optimize AdSense revenue and earning
1. Use image/text based ads
By using image/text based ads for all of your websites, you open your ad slots to more advertisers and a larger inventory of ads.
As a result, you get a significant increase in CPC and CTR over time.
2. Use the maximum allowed 3 ad blocks on all your pages
This increases the number of available ad slots on your site, resulting in more advertisers bidding on locations on your site.
It is always preferable to put these 3 ads in your content area, but in your pages that have a shorter post and putting all 3 ads, there seems to much, just put one in your sidebar.
Over time, it increases your RPM significantly.
As you get more traffic on your website/s and impressions with your ads, you’ll start earning a small amount for impressions as well, even if AdSense work through a CPC model.
It might look small at first, but when your site is getting over a million hits per month, it can add up pretty nicely.
3. Use Red color scheme
I read many tips on different websites saying that your ad should blend your website color scheme, lucky me, that my websites color scheme is black text with red links.
I see this implemented on this site, where the color scheme is more of greenish but they prefer the red scheme for their ads, it always has a higher CTR.
Because it pops out more, and the most important than blending is that people see the ads.
4. Don’t block advertisers
There is an option in you AdSense account to block certain advertisers, ad networks, and even categories of ads on your site.
AdSense is intelligent enough to know which ads your site’s visitor will be most interested in.
So you don’t need to block advertisers or change your settings. It results in a lower overall RPM for your site.
Remember that ad serving is more personalized now than ever before.
Don’t be too concerned over which ads are showing on your site.
5. Use big ad blocks
With regards to Google AdSense, bigger is better.
The only size that I use for my sites are
•336×280 large rectangle
•300×600 large skyscraper
•728 x 90 rectangular
Though my favorite to use is the 336×280 large rectangle.
6. Optimize your layout for maximum CTR
Ad layouts are the key to pulling the maximum revenue out of your AdSense sites. But I rarely see people have really optimized sites for AdSense. You can double your revenue just by optimizing your ads better.
So, instead of thinking how you can increase your traffic from 1000 to 2000 visits per day to double your income, why not think of just increasing your CTR from 2% to 4%.
It’s much quicker, and income increases instantly.
My go to ad layout
1. 336×280 ad right below title
This is usually the best performing ad on my sites. Right under the title and wrap around by text on the right, is where I’ve found CTR to be the highest.
2. 336×280 ad, just before the end of the article
Just before the end of the article, I’ll have another big rectangle ad block.
3. 300×600 ad in the sidebar
Sidebar ads have very low CTR most of the time. But I’ve found this 300×600 ad block to perform very well. The 300×600 size is new to AdSense, and it’s awesome. It’s gigantic!Remember, bigger is always better. Click To Tweet
But for longer posts and high traffic pages, I’ll remove the sidebar ad, and place it somewhere in the middle of the content (around 5-6 paragraphs down).
This increases my revenue for my high traffic pages pretty nicely.
When do I add in my ads in my new website?
For me, I add my ads as soon as I put up my first two pillar posts. There’s no right or wrong way. There’s no harm in adding them in from the beginning.
You can decide to wait until you’re getting 50-100 visits per day or after you posted 50 articles.
Either way is fine.
I prefer putting them in from the beginning so that I can start playing with layout ideas right away. I want to monetize the site right away so I add it in immediately. If you want to wait, that’s fine as well.
My AdSense Story
For the first year, I was only making a few dollars a month. Looking back at it now, I realized it is due to suffering from shiny object syndrome. I was always looking for the big payday, on how to make a website that would change my life quickly or that next big thing online programs.
Well, you heard the stories: the guys making 6 figures a month from their one website. Or the guy who built an app and made $10,000 a day. I wanted to be that guy too.
It wasn’t until 2 months ago when I come across RankXL Niche Site Course that I realized I am scattered everywhere. I was chasing the quick riches, and not really working effectively towards it.
Definitely, my strategies are not working. I finally decided to focus on one thing at a time, and I am not going to give up until I grew it into a full-time business (By the way, I define full-time income at PHP 100T/month, at least for now).
This brings me to my new strategy, I am now implementing the lessons from RankXL niche site course. On how to make a website/s that ranks for everything, drives millions of visitors per month, and grows into a sustainable, long-term business that makes 5-6 figures per month.
I will make a website that aims at becoming an authority in its niche.
I define an authority site as; “a site that is the ultimate resource on the topic, having better content than every other site currently ranking, and also make a website having a great design.”
“A great design isn’t absolutely necessary, but I want my sites to look really good. If I want it to be considered the best resource in its niche, I felt it should look better than the rest, too.”
That’s why I purchased a premium theme MH Magazine Theme by MH Themes when I make a website, and it is the theme this site is using.
I really like this theme because it is easy to use, easy to set up and gives me the ability to put a big rectangular ad in the header, without touching any code.
The strategy, which I will be using can be easily summarized like this:
1. Find a niche and build a site.
2. Get traffic.
3. Traffic clicks on ads strategically placed on the site.
4. Make money.
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